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MCG Reports

Home Entertainment : Opportunity Analysis and Forecast 2004
Table of Contents
___________________________________________________
Executive Summary 2
Home Entertainment Displays >30” Forecast and Analysis 6
  1.1 Market and Product Definitions 6
  1.2 Market Trends & Growth Factors 9
  1.3 Product Performance and Features 10
  1.4 Forecast Overview for Home Entertainment Displays > 30” 14
    1.4.1 Microdisplay RPTV Sales Opportunity Exceeds 22M Units 15
    1.4.2 Overview of the Optimistic Case – Bigger is Better 20
    1.4.3 Overview of the Conservative Case – Flatter is Better 21
  1.5 The Optimistic Case – Detailed Analysis 23
    1.5.1 30-36” Segment – LCDs Bury CRTs 27
    1.5.2 36-46” Segment – LCDs and MD RPTVs Challenge PDP 29
    1.5.3 46-56” Segment – PDP and MD RPTV Bury RP CRT 34
    1.5.4 56-66” Segment – The Playground for MD RPTV 38
    1.5.5 Over 66” Segment – MD RPTV Stokes Demand 42
    1.5.6 Summary Figures for Optimistic Case Forecast 46
    1.5.7 Summary of Optimistic Case RPTV Pricing by Technology 48
  1.6 The Conservative Case – Detailed Analysis 52
    1.6.1 30-36” Segment – LCDs Bury CRTs 55
    1.6.2 36-46” Segment – LCDs Challenge PDP, small MD RPTV share 57
    1.6.3 46-56” Segment – PDP and MD RPTV Bury RP CRT 62
    1.6.4 56-66” Segment – The Playground for MD RPTV 65
    1.6.5 Over 66” Segment – MD RPTV Increases Demand 69
    1.6.6 Summary Figures for Conservative Case Forecast 71
    1.6.7 Summary of Conservative Case RPTV Pricing by Technology 74
  1.7 Competitive Overview of Microdisplay Technologies – DMD, HTPS, LCOS 77
    1.7.1 Projection Metrics 77
    1.7.2 System Architecture 77
    1.7.3 Comparison of Architectures 81
    1.7.4 Comparison of Microdisplay Efficiencies 84
    1.7.5 Competitive Comparison of Microdisplays in RPTVs Over Time 88
    1.7.6 DMD vs. HTPS vs. LCOS – Competitive Positioning 91
  1.8 Demand for Microdisplays – Optimistic Case 92
    1.8.1 Demand Overview – Optimistic Case 93
    1.8.2 Optimistic Case Technology Shares by Screen Size Battleground 96
    1.8.3 Sales by Technology and Definition – Optimistic Case 104
    1.8.4 Optimistic Case – Microdisplay Sales Units and $ by Technology 112
    1.8.5 Microdisplay Pricing by Definition/Technology 117
    1.8.6 Demand for Microdisplays for Front Projection 123
    1.8.7 Total Demand for Microdisplays – RPTV and Front Projection 129
  1.9 Demand for Microdisplays – Conservative Case 133
    1.9.1 Demand Overview – Conservative Case 133
    1.9.2 Conservative Case Technology Shares by Screen Size Battleground 135
    1.9.3 Sales by Technology and Definition – Conservative Case 144
    1.9.4 Conservative Case – Microdisplay Sales Units and $ by Technology 150
    1.9.5 Conservative Demand for Microdisplays for Front Projection 154
    1.9.6 Total Demand for Microdisplays – RPTV and Front Projection 162
Home Entertainment Company Profiles 168