MCG Reports
The Impact of DTV on Television and Computer Displays
(Technology and Demand Forecast for the North American Market)
by Charles McLaughlin | chuck@mcgweb.com | Telephone: 650 323 7155
and Ron Cooke | research@wizwire.com| 530 269 3804
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Table of Contents
| 1.0 Introduction |
| 1.1 Purpose of this Study 1.2 Methodology 1.3 Culture Clash 1.4 The Transition to DTV 1.5 DTV and Television Receivers 1.6 High Definition Television Standards 1.7 Definitions |
| 2.0 Executive Summary |
| 2.1 Digital television is good for everyone in the long term 2.2 Transition to digital enables and/or facilitates new features 2.3 Transition to digital in short term is a challenge for all 2.4 Consumers are left confused 2.5 Despite near term risks five industries are mounting major push to digital 2.6 Meanwhile two critical industries remain on the sidelines 2.7 The conversion to digital transmission will accelerate and be complete by 2006 2.8 Content will drive display demand 2.9 SDTV widescreen and HDTV programming 2.10 Availability of 2-way interactive and internet services 2.11 Classes of Home Displays 2.12 New Display Opportunities 2.13 The CRT remains the benchmark 2.14 Digital Display Interface Standards in Disarray 2.15 A Media Processor in Every Box 2.16 MCG framework for understanding impact on displays 2.17 Forecast Scenario 1 2.18 Forecast Scenario 2 |
| 3.0 Content and Services |
| 3.1 HDTV Content and Service Availability is in Disarray 3.2 Internet Video Services will Eventually Drive DTV Demand 3.3 Currently, There Aren't any "Killer" HDTV Applications 3.4 Don't Hold Your Breath. DTV Birthing will Take Awhile 3.5 Cable System Conversion Lags 3.6 Broadcasters Struggle 3.7 DBS Plunges Ahead with Digital 3.8 Timing Summary 3.9 Format Choices will Migrate from NTSC to HDTV. Slowly. 3.10 ATSC Table 3 is Not a Standard 3.11 DTV will Impact Graphics Values 3.12 Users will Demand Enabled Monitors 3.13 Conclusions: Content and Services |
| 4.0 Participants |
| 4.1 Key Players Jockey for Position 4.2 Cable Industry 4.3 Direct Broadcast Satellite 4.4 Television Broadcasting 4.5 Deals and Strategy |
| 5.0 Consumer Demand |
| 5.1 The Picture Quality Issue 5.2 The Price Issue 5.3 What is the Value of the wide screen aspect ratio? 5.4 Interactivity 5.5 Home Theater Systems 5.6 HDTV and DiTV Market Drivers 5.7 Purchase Decision Drivers 5.8 New Market Opportunities |
| 6.0 Channel |
| 6.1 Channel Opportunities 6.2 Consumer Purchases 6.3 Winners and Losers in the Race for Eyeballs |
| 7.0 Regulation and Standards |
| 7.1 The DTV Schedule 7.2 Must Carry 7.3 Impact of MPEG-2 on Monitor Design 7.4 Impact of 1394 on Monitor Design 7.5 Pending Industry Standards |
| 8.0 Home Systems Architecture |
| 8.1 DTV Home Systems 8.2 DTV Models and Features 8.3 Display Location and Usage 8.4 Screen Size, Definition, and Resolution 8.5 DTV Classes and Requirements 8.6 Form Factor: Projection and Flat Panels 8.7 DTV Ergonomics 8.8 Interfaces 8.9 Image Processing 8.10 Other Opportunities |
| 9.0 Forecast |
| 9.1 Overview 9.2 DTV Forecasts 9.3 DTV Monitor Purchases 9.4 DTV Opportunities 9.5 Strengths and Weaknesses of Competitive Technologies 9.6 Display Technologies size vs. definition |
| 10.0 Conclusions and Recommendations |
| 10.1 The Birth of DTV 10.2 The Risk Factors 10.3 Monitor Strategy |
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