MCG Reports
The roll out of digital television and the explosive growth of internet multimedia content will be the critical determinant of the future growth and health of the display industry. DTV and internet multimedia will be for the next decade what the PC was for the 90s. MCG has developed a series of reports that analyze the impact of DTV on the display industry.
"Although the FCC's DTV broadcasting ruling can be regarded as a "trigger event" that forced the digital era on the entertainment industry, the real long term force behind DTV is the Internet."
"HDTV is a side show. And forget the acronyms- HDTV, EDTV, SDTV. What the consumer will receive is more choices of higher quality video in a 16:9 format and an improved audio experience. That's about it.
"Eventually, the computer industry will have to adopt the 16:9 format for all of its monitor products."
"The computer industry should position itself to develop, manufacture, install and - where appropriate- manage the digital systems of the entertainment industry, including set top boxes and televisions. Thus far, however, the industry lacks the comprehension, leadership and organization to accomplish this goal.
Opportunities for Displays in the DTV Era (April 1999, 129 pages).
This comprehensive report focuses on the key industry and market trends that will influence display requirements through 2006. It examines the conflicting requirements for group entertainment displays and personal computing Internet devices. The market forces driving interactive services and content, including video, are found to be more pervasive and stronger than needs for bigger, high definition images. Two alternative forecast scenarios for consumer DTV demand are developed. MCG has projected that display growth rates for video PC products will far exceed the demand for new DTV displays. Internet.
The Impact of DTV on Television and Computer Displays (December 1998, 193 pages)
Presents an in depth analysis of the U.S. DTV roll out, as well as identifies and forecasts the impact of DTV on display requirements, pricing, and sales.