MCG Reports
Display Opportunities in the DTV Era
by Charles McLaughlin | chuck@mcgweb.com | Telephone: 650 323 7155
and Ron Cooke | research@wizwire.com| 530 269 3804
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Table of Contents
| 1.0 Introduction |
1.1 Purpose of this Study
1.2 Methodology
1.3 Culture Clash
1.4 Definitions |
| 2.0 Executive Summary |
2.1 Convergence
2.2 Video is the Communications Media of the 21st Century
2.3 The DTV Market: Future Promise
2.4 Consumers Want Community
2.5 DTV Creates New Display Product Opportunities
2.6 Players Struggle for Position and Survival
2.7 Forecasting a Developing Market
2.8 DTV Creates New Display Opportunities |
| 3.0 Dynamic Forces are Shaping DTV |
3.1 Video is the Communications Media of the 21st Century
3.2 The DTV Market: Future Promise
3.3 What Does the Consumer Want?
3.4 DTV Creates New Display Product Opportunities |
| 4.0 The Players: A Struggle for Position and Survival |
4.1 Alternative Strategies
4.2 Competition for the Consumer
4.3 The Internet Needs Convergence
4.4 The Movers and Shakers |
| 5.0 DTV Creates New Display Opportunities |
5.1 Display Product Objectives in the DTV Era
5.2 Display Technology: The Candidates
5.3 MCG's Forecast by Technology: The Winners and the Losers
5.4 Display Cost Objectives: Creating the Next Mass Market
5.5 Interfaces
5.6 Image Processing
5.7 The Display Industry Responds to the DTV Challenge |
| 6.0 Forecasting a Developing Market |
6.1 The Big Picture
6.2 DTV Conversion: The Plebeian View
6.3 DTV Conversion: A Pragmatic Assessment |
| 7.0 Conclusions and Recommendations |
7.1 The Birth of DTV
7.2 Risk Factors
7.3 Monitor Strategy
7.4 Distribution Strategies
7.5 The Next Step |
| 8.0 Appendix |
8.1 Standards
8.2 The Transition to DTV
8.3 DTV and Television Receivers
8.4 High Definition Television Standards |
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