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MCG Reports

Display Opportunities in the DTV Era
by Charles McLaughlin | chuck@mcgweb.com | Telephone: 650 323 7155
and Ron Cooke | research@wizwire.com| 530 269 3804

___________________________________________________

List of Tables

Table 3-1

Standard and High Definition Home TV Market Drivers

31

Table 3-2

DTV Applications by Location

33

Table 3-3

DTV Set Premium Values at 85% Market Penetration

38

Table 3-4

Legacy Home Computer Monitors

41

Table 3-5

PC Video Home Computer Monitors

41

Table 3-6

Products and Services for the Home Systems Market

43

Table 3-7

DTV System Comparision

46

Table 3-8

Entertainment: Legacy Home Displays

47

Table 3-9

Entertainment: Digital Home Displays

47

Table 3-10

Two New Classes of Home Displays

49

Table 5-1

The Price Benefit Proposition

70

Table 5-2

HDTV Rear Projection Monitors vs. CRT Monitor

76

Table 5-3

Forecast by Technology

81

Table 5-4

Interface Summary

86

Table 5-5

Input Video Formats

88

Table 5-6

Current DTV Television Products

89

Table 5-7

PC Based Products

91

Table 6-1

US Television, Radios and Sound Equipment Annual Purchases by Age of Buyer

92

Table 6-2

US Electronic Media Annual Purchases by Buyer Interests

94

Table 6-3

Case 1: Suppliers and Consumers Follow FCC Schedule

95

Table 6-4

Case 1: NTSC, SDTV and HDTV Content by Primary TV Service Used

96

Table 6-5

Case 1: TV Content Delivered to Households, at Years End

97

Table 6-6

Case 1: Suppliers and Consumers Follow FCC Schedule Consumer TV Purchases

98

Table 6-7

Case 2: MCG's Alternative Scenario for FCC DTV Conversion Schedule

101

Table 6-8

Case 2: NTSC, SDTV and HDTV Content by Primary TV Service Used

102

Table 6-9

Case 2: TV Content Delivered to Households, at Years End

97

Table 6-10

Case 2: Consumer TV and PC Purchases

106

Table A 8-1

ATSC DTV Picture Formats (Compression Formats)

128

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