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Personal Viewers: Sony and Apple Eye Accelerating Growth.

Now that personal viewers (head-mounted displays) have become competitive, sales of consumer personal viewers are accelerating each year, up from 50% in 2006 toward 100% growth in 2008.  Consumer markets are forecast to grow to $1.1B in the base case and $2.8B in the upside scenario. The report is a comprehensive tool for consumer and vertical market electronics industry professionals to understand the timing and scope of emerging opportunities, and to develop their company’s response to those opportunities.

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A Bright Outlook for Brightness Enhancement Light Management Films: Prism Film (BEF), Reverse Prism Film, Polarization Recycling Film (DBEF) and Brightness Enhancement Diffusers. Total sales for brightness enhancement light management films could register 11% annual growth to $3.3B in 2011 despite tough competition and lower prices for prism film (BEF) in the upside forecast scenario. Even in the expected scenario, sales rise over 6% a year to reach nearly $2.9B in 2011.

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The Fast Track for LEDs into Large-Area LCDs: Leveraging Consumer Valuation of LED Features. LEDs can rapidly penetrate large-area LCDs by leveraging consumer value for the features that LEDs can deliver.  Consumers will pay a premium for higher color gamut, higher dynamic range/contrast, and other features LEDs can deliver to large-area LCD displays.  But LEDs must target the right market segments at the right time and right price premium to take share from CCFLs.  Via the "fast track" LEDs can penetrate large-area LCDs five years faster than otherwise.

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White Paper - Quantifying Consumer Value for Improved Display Features - This white paper explains the MCG methodology for determining consumer value for improved display features, valuing packages of features, determining consumer risk perception, and the relationship between price and market share growth.  It explains consumer value functions and market share growth functions and illustrates their use in understanding the value of higher color saturation (higher color gamut) in the transition from black and white to color TV.

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Personal Viewers 2006: Poised for Growth, Key Success Factors for Consumer Adoption. Personal viewers (head-mounted displays) have now become cost-competitive with embedded displays: Consumer acceptance of lower definitions, Decline in cost of microdisplays, Increased volume for all headsets and headset components.

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LCD Brightness Enhancement Films in an Era of Backlight Technology Turbulence. With the expiration of 3M’s key BEF patent last year, a group of competitors have now entered the market and are beginning to take share from 3M in BEF film. While Kodak and GE have entered the market, smaller and more aggressive Asian competitors appear to be establishing leadership positions in challenging 3M.

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Update of Cost Modeling of Projection Systems 2006. The MCG Projection System Cost Model will build a database of projection system components and allow the user to compare the costs and performance of a variety of system architectures and technologies using a flexible spreadsheet system. The Cost Model now incorporates LED and Laser illumination options for projection systems, including forecasts for their costs and performance based on a survey of industry experts.

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Viewing Angle Compensation Films for LCD Displays: Opportunity, Trends, and Forecast 2006 The rapid expansion of LCD television has changed the landscape of LCD viewing angle compensation film. Fuji Film, dominant in laptop and small monitors, is being displaced by new films for the large screen LCD modes such as MVA and IPS. Revenues from these new films are forecasted to grow at 16% per year to $3.1 B by 2009.

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Home Entertainment: Opportunity Analysis and Forecast 2005. Microdisplay-based rear-projection televisions (MD RPTVs) have a major window of opportunity to grow sales as high as 13M units by 2009. Two forecast scenarios were developed – the Optimistic Case at 13M and the Conservative Case at 5M. MCG’s Opportunity Analysis shows how the MD RPTV industry can capitalize on consumer preferences to create a new market niche for Living Room Theater in the Optimistic Case. Until now Home Theater has depended upon front-projection systems requiring dedicated rooms for proper viewing. Homeowners seeking a theater-like experience in the living room or family room have had to make major compromises when using front projection, such as giving up daytime viewing.

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Personal Displays: Opportunity Analysis and Forecast 2005. Demand for personal displays will grow rapidly starting to 2006, and are slated to exceed $1.2B in 2009. This will spark demand for microdisplays for personal displays to reach $225M in 2009. Personal displays will become cost-competitive in 2006 sparking the beginning of penetration into mass consumer markets.

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Human Factors Impact on Near-eye Design. During 2002, MCG completed a comprehensive research program sponsored by the United States Display Consortium. The MCG approach was to conduct a range of experiments using knowledgeable observers and custom near eye experimental fixtures to quantify the relationship of several key optical design parameters to display human factors and ergonomics. Results for the experiments were further corroborated with observation and rating of commercially available displays. More information can be found on the USDC Published Reports and Presentations page.

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Display Summit China. Business, marketing, and technology leaders from all levels of the display and projection device value chain will be gathering this year for the initial Display Summit – China. This one-day event, which focuses on display technology manufacturers, is held in conjunction with Integrated Systems China 2007, and will be patterned after the popular Projection Summit Conference series held in the US for the past five years in partnership with Infocomm.

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Projection Summit 2007. Business, marketing, and technology leaders from all levels of the projector value chain will be gathering again this year for the fourth annual Projection Summit Conference. The Summit provides a unique opportunity for ProAV channel companies to meet with top market researchers as well as projection system branders, integrators and component suppliers to participate in stimulating sessions and discussion of key industry trends and issues. The Projection Summit Conference will be held on June 5 & 6 at the Orange County Convention Center in Orlando Florida.